Audiovisual (AV) specialist Saville has been restructured into three businesses, with the AV and live events businesses now sitting under the Saville Group banner.
The firm's reseller business will now be known as Visavvi, while the live events business has become Sparq.
Saville's joint managing director Colin Nixey said: "So far 2018 has been one of our busiest years yet. We have invested in creating three new brands to futureproof the company, as well as ensuring our people are the best in the business so that we can continue to support new and existing clients across the UK, Europe and the US.
"Our first-rate, highly trained workforce of more than 200 skilled professionals is hugely important to our success.
"It means we can continue to provide excellent service, produce exciting live events and deliver innovative business collaboration solutions to our clients."
Saville underwent a management buyout last year, with chairman John Sills retiring. The group saw its revenue decline one per cent year on year in the period ending 31 December 2016, to £34.4m.
Joint MD Andy Dyson added that the firm's revenue is now over £41m.
"The board decided we needed to see a change in the way in which we present ourselves through our brands," Dyson said. "This will ensure we set the standard for live events and business collaboration for our clients now and in coming years."
Contingency plans follow Carillion's demise earlier this year
Oliver Tuszik says partners can boost subscription sales by taking a customer experience-led approach
Firm says enterprise business has performed 'weaker than originally expected'
Top executives from nine VARs, including Computacenter, Bell Integration, XMA, ANS and Epaton, weigh in on which server, storage and networking technologies will be red hot next year