More than 170,000 attendees from 83 countries descended on San Francisco this week to attend the annual Salesforce Dreamforce conference.
The firm used the conference to unveil a multitude of new integration, productivity and AI platform services, and also announced new strategic partnerships to help its partners connect with customers in new ways.
In an enthusiastic keynote, Keith Block, co-CEO at Salesforce said: "Nearly every company and every industry is going through an amazing digital transformation. Salesforce is enabling our customers to drive growth and success by putting their customers at the centre of everything they do."
Below is a brief rundown of some of the key announcements so far at the conference:
Apple and Salesforce strengthened ties by bringing together their CRM platform and iOS to create new mobile apps for business. Working together, Salesforce is redesigning its app to embrace Apple's platform with exclusive new features on iOS. The firms will also provide tools and resources for millions of Salesforce developers to build their own native apps.
Tim Cook, CEO of Apple said: "With the powerful combination of iPhone, iPad and iOS - together with native Salesforce apps and the new Salesforce SDK - we can deliver great customer experiences for businesses around the world."
AWS also got in on the act, with the two firms expanding their global strategic alliance announcing product integrations aimed at simplifying how customers can securely share and synchronise data across AWS and Salesforce services.
"Because of the deep relationship between AWS and Salesforce - Salesforce runs the vast majority of their public cloud workloads in AWS, and Amazon relies on Salesforce across various businesses to enhance customer relationships - we have a unique ability to integrate our services and provide customers with enhanced solutions," said Matt Garman, vice president, AWS Compute Services.
The software vendor also unveiled enhancements to its own sales cloud platform, which it claimed will deliver a faster, smarter and more integrated sales process from lead to cash. Its High Velocity Sales offering will now deliver tailored sales cadences and work queues to each sales rep, enabling them to increase productivity and prioritise on prospects, the firm claimed. Its new Billing process includes usage-based pricing, evergreen subscriptions and flexible invoices.
Additionally, Salesforce looked to strengthen ties between marketing and sales with tweaks to its Pardot solution that is now powered by Lightning and its Einstein AI platforms. It claims this will allow sales and marketing teams to work on a single platform and share campaign insights and customer history.
Partners were also given a nod during the keynotes, with co-CEO Block saying demand for the services of ISVs, integrators and MSPs was "unprecedented" as technology enters an era that is unlike anything seen in previous decades.
"This is a perfect storm," he said. "We might never see this again. There is so much opportunity here."
Salesforce also showed its softer side, announcing $18m in grants to local school districts and organisations to address the Bay Area's top issues such as public education, homelessness and cleanliness.
The sum included a $15.5m (£11.8m) grant to San Francisco Unified School District (SFUSD) and Oakland Unified School District (OUSD), $2m in grants to address homelessness and hunger in the Bay Area, and a $500,000 grant to the San Francisco Parks Alliance.
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