British cloud infrastructure specialist Cloud Technology Solutions (CTS) has merged with Dutch data science and machine learning expert Qlouder, creating what it claims is Europe's largest Google Cloud practice.
CTS CEO James Doggart called the deal "a very significant step for the business" as it looks to penetrate the European market.
He added that CTS chose Qlouder in recognition that machine learning "will revolutionise how businesses do business".
"It lays the foundation for us to expand our presence and strengthen our offering at a time when the market for our expertise is growing rapidly," Doggart said.
"Joining forces will enhance the services both existing and prospective clients can access, enabling them to harness the power of big data through machine learning and AI to unlock business potential."
The integrated firm will have a headcount of 150 and operate out of offices in Manchester and Amsterdam.
CTS will be the parent brand, while Qlouder will retain its name for Google Cloud Platform data projects.
CTS claims that is has already migrated more than eight million users to the Google Cloud in the UK.
Some of those deals have been supported by Qlouder, which has been working with CTS for the past year for major clients.
Co-founder of Qlouder Stefan Hogendoorn added: "We are now able to offer market-leading expertise and experience as a part of a genuinely unique full-service offering on the Google Cloud Platform.
"We believe that we have a really compelling proposition for organisations across Europe looking to realise the multitude of benefits and insights cloud technology and innovation with data can provide."
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