Exertis has rebranded its recently acquired US business in the UK and Europe.
The distributor's parent company DCC took its first steps into the North American market earlier this year, snapping up 210-employee Stampede.
The US firm also had operations in Europe, which have now been renamed Exertis Pro AV Solutions.
Warren Lewis, EMEA head of AV at Exertis, said: "Integrating the combined businesses of Exertis' and Stampede's Pro AV divisions ensures we can offer greater value with an extended vendor portfolio and a comprehensive range of technical support that can provide resellers with AV solutions to meet any requirement in any vertical market.
"Importantly, we have a team of highly experienced and knowledgeable people who can also tap into other product categories within the Exertis Group, providing resellers with a complete end-to-end solution for their customers."
The UK and European operations will be led by Lewis and Stampede CEO Kevin Kelly. Stampede's director of European sales Jody Hutchings will head up the UK business, reporting to Exertis UK Pro AV director Ian Aitken, while the Nordic business will be run by Fredrik Tidemar.
Stampede's name in the US will remain unchanged. Group MD Tim Griffin recently told CRN that it would not make sense to retire the name in the North American market, given the credibility it holds.
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