While many large organisations are already enjoying the benefits of higher speed connectivity and VoIP, smaller firms are still being advised to take a more tentative approach. Some note that the business case for VoIP has improved recently, but recommend SMBs take a cautious approach to adoption.
But any reservations of smaller firms can soon be overcome if you actually show them the latest solutions in action, including Quality of Service (QoS) guarantees on broadband connections that are more than adequate for voice services.
Resellers should be offering customers no-risk trials and demonstrating working solutions in action. VoIP is, unquestionably, the future.
Providers also are already offering a range of broadband connectivity options to suit the needs of all businesses, including bonded broadband options and low-cost leased line services.
We expect to see interest grow even more in the New Year as smaller businesses start to look for new and more flexible, efficient and cost-effective ways to run their businesses and insulate themselves from the rises in fuel and train fares, the VAT increase and government cuts.
Resellers need to show customers hosted VoIP in action to win new business. A range of options is available for partners keen to break into the market.
John Carter is managing director at DMSL
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