Every day we see UK businesses that can, and do, realise growth in overseas markets. There are plenty of businesses expanding with great success. Likewise, the BRIC countries are fertile grounds for growth. Other nations, such as Indonesia, Turkey and Mexico, also offer lucrative opportunities for UK businesses. There is no better time to export.
Market researchers such as Kantar and KPMG have indicated that Turkey and Mexico, for example, have fewer competitors in the electronics and industrial products sectors.
BRIC countries are crucial for manufacturing businesses. China, for example, has seen massive growth in car ownership over the past decade. Surely that is a market not to be missed?
Today, however, businesses are not only demanding more from suppliers but beginning to re-evaluate the supply chain. They also want to ensure minimal costs, risks, and disruption.
Some companies that focused on offshoring are now bringing work back in-house. They are desperate to deliver their goods with minimal disruption.
In addition, SMBs want looser ties to the eurozone. Many seek refuge in more familiar surroundings.
Disturbances due to natural disasters and encouragement from the government to return home may also play a role here.
Manufacturers bringing supply back to the UK is good news for the channel. Those coming home will be faced with a flurry of diverse new business and a variety of local suppliers is likely to benefit.
For example, there will be increased demand for licences and implementation services as manufacturers endeavour to maintain a smooth supply chain while reducing the risks associated with offshoring.
It would not surprise me if this is happening in other verticals as well. As such, the channel needs to capitalise on new opportunities by ensuring they do not add obstacles to prospects that are aiming to bring business back home.
The channel must help to create an environment that encourages businesses to invest more in the UK economy.
John Antunes is UK and Ireland SME and channels director at SAP
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