SAP-Adobe Marketing Cloud deal to benefit both

clock

Reselling Adobe's marketing cloud will assist SAP with brand credibility, says Gerry Brown

SAP and Adobe have announced a joint venture that will see SAP reselling Adobe Marketing Cloud. SAP and Adobe will invest joint development resources for additional product integration and marketin...

To continue reading this article...

Join CRN

  • Enjoy full access to channelweb.co.uk - the UK’s top news source for the IT channel
  • Gain the latest insights through market analysis and interviews with channel leaders
  • Stay on top of key trends with the Insider weekly newsletter curated by CRN’s editor
  • Be the first to hear about our industry leading events and awards programmes

 

Join now

 

Already a CRN member?

Log in

You may also like
'In these dynamic times, SAP can't lose focus': The channel reacts to the vendor's partner summit

Reseller

CRN spoke to three SAP partners during its summit in Twickenham about their relationship with the vendor

clock 23 February 2024 • 9 min read
SAP partner summit: "Cloud migration still the biggest challenge and opportunity for the channel"

Vendor

CRN uncovers the key takeaways from SAP's UK and Ireland Partner Summit focused on the vendor's channel strategy

clock 22 February 2024 • 4 min read
SAP to pay more than $220m to settle bribery charges

Vendor

The settlement follows investigations by the US Securities and Exchange Commission and the US Department of Justice into alleged violations of the Foreign Corrupt Practices Act in South Africa, Indonesia and other countries

clock 12 January 2024 • 3 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Vendor

Juniper's European channel director talks revamped partner programme

Juniper's European channel director talks revamped partner programme

The programme refresh banks heavily on services through new designations, an advisor focus and enhanced GTM capabilities

clock 15 March 2024 • 2 min read
Zscaler completes buy of cybersecurity start-up Avalor to boost AI data capabilities

Zscaler completes buy of cybersecurity start-up Avalor to boost AI data capabilities

Zscaler CEO Jay Chaudhry said the vendor can "more effectively identify vulnerabilities, while predicting and preventing breaches" with the deal

Mark Haranas
clock 15 March 2024 • 2 min read
Top 3 investment priorities for EMEA channel partners in 2024

Top 3 investment priorities for EMEA channel partners in 2024

Channel leaders outline key investment priorities to drive profitability, customer success

Andrea Gaini
clock 15 March 2024 • 4 min read