Bobby Watkins

Career so far Eight years at Sony, a couple with Midwich and the last five years at Acer.

If you could be anyone else for a week, who would you be and what would you do? Sheikh Mansour. I would sign Lionel Messi and appoint Jose Mourinho as manager of Manchester City.

What would you have as your last meal? Weetabix.

What is the best corporate jolly you have ever been on/taken partners on? I got the chance to go to the Winter Olympics this year with Acer. It was amazing.

Do you see the cloud as a threat or an opportunity? A massive opportunity; the proliferation of consumption devices will expand our market considerably.

What do you see as the channel’s biggest challenge in 2011? Staying optimistic, planning for growth and putting resource behind the conviction.

What is the best part of your day? Seeing my children.