Graeme Watt

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Career so far Never a dull moment.

If you could be anyone else for a week, who would you be and what would you do? David Cameron. The reality is that you wouldn't get anything done in a week that would have a lasting impact, but I would want to create and implement policies that tackled the social issues of drugs, binge drinking and the devaluation of the family's importance and role in society.

What would you have as your last meal? A nice evening out at Chez Bruce.

What is the best corporate jolly you have ever been on/taken partners on? That would be our British Grand Prix, followed by the footie World Cup final in France on the same day. Using lots of helicopters and light aircraft - it was awesome.

Do you see the cloud as a threat or an opportunity? Definitely an opportunity.

Have any of your predictions come true this year? I predicted privately that Bell would get sold in 2010.

What do you see as the channel's biggest challenge in 2011? It's probably going to be the macro economic government and consumer spend levels. And associated foreign exchange fluctuations - in short, general economic uncertainty.

What is the best part of your day? When I wake up there is so much to look forward to.

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