Barrie Desmond

clock • 3 min read

Chief operating officer, Exclusive Group

What is your greatest career move to date?

Getting into the channel, which is where I think the character and heart of this fast-moving industry lies. At the end of the day every business comes down to the people, and working in the channel is no different - if anything it's more people driven.

What is top of your bucket list?

Getting a million hits on YouTube. I am a frustrated closet actor and I think YouTube is a good vehicle to give everyone a chance for their 15 minutes of fame.

What has changed most since you started working in the channel?

While I'm used to selling and pitching new disruptive technologies, I've noticed the speed of go-to-market has increased tenfold in recent years. There's a plethora of startups out there, most of which are well backed and financed, so it's harder for the channel to pick the winners... hopefully this is where we come in.

How do you think Brexit is going to affect the channel?

After a stumble in big infrastructure projects, I think the inflating currency pressure, particularly against the dollar, will drive more innovation. It may be an unpopular opinion but overall I see great potential in post-Brexit Britain - although I still wish we'd not voted to leave.

What is your least favourite task during the working day?

It may sound cliché but I honestly don't view what I do as a job. However, if I had to pick something it'd be the 3am wake ups and plane journeys, and our global footprint means a lot of these, including long hauls to Asia and New Zealand. Trust me, jet lag recovery gets harder the older you get.

If you were an animal, what would you be?

A springer spaniel. Energetic, unpredictable and, once they get on a scent, extremely focused and determined. Best of all, they're always happy and attentive. A bit lame, but there it is.

If you won the big one on EuroMillions, what would you do?

Take it all out in cash and film myself giving it all away. Perhaps that'd get me my million YouTube hits.

What is your worst habit?

Smoking, but I love it. How has 2016 been for you? My kids are both happy and settled in their careers, which is great to see, and the business hit the billion euro mark. Not a bad year if you ask me.

If you didn't work in the IT channel, what would be your dream career?

My other ambition - which I think I was pretty good at - is acting, and in a lot of ways I act every day, which is perhaps why I've enjoyed myself so much! I see my job as a supporting role in the massive production that is Exclusive Group.

What major issues will the channel face in 2017?

Forget loyalty. I think every VAR has to consider how relevant they are to their customers, because there's no such thing as loyalty any more; it's a new world out there and as a channel we need to start walking the walk.

You may also like

People

clock 16 November 2020 • 3 min read

Reseller

clock 23 November 2016 • 2 min read

Vendor

Who are the industry's movers and shakers?

clock 21 November 2016 • 1 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on Distributor

QBS Technology Group buys Maxtec, teases more M&A in 2024

QBS Technology Group buys Maxtec, teases more M&A in 2024

The acquisition adds 86 heads to QBS and grows its META footprint

Kelsey Rees
clock 24 April 2024 • 2 min read
Westcon-Comstor achieves 100 per cent renewable electricity milestone in UK

Westcon-Comstor achieves 100 per cent renewable electricity milestone in UK

IT distie transitions UK sites to renewable energy sources, aligning with sustainability goals

Andrea Gaini
clock 24 April 2024 • 2 min read
Distribution heavy hitters reveal their M&A wishlist

Distribution heavy hitters reveal their M&A wishlist

CRN hears from four of the major channel distributors to find out what they’re on the hunt for in an M&A deal

Kelsey Rees
clock 22 April 2024 • 4 min read

Highlights

Staff & Salaries 2022

Staff & Salaries 2022

A snapshot of pay and headcount trends in the UK channel

Doug Woodburn
clock 09 March 2022 • 1 min read
Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Stephen Fenby talks to CRN after Midwich’s 2021 results in which profitability exceeded pre-pandemic levels

Josh Budd
clock 08 March 2022 • 3 min read
4 more vendors suspend sales in Russia following Ukraine invasion

4 more vendors suspend sales in Russia following Ukraine invasion

IBM and Microsoft are among a number of vendors which have also announced that they will halt sales in Russia following the invasion of Ukraine.

clock 08 March 2022 • 3 min read