Despite some resellers viewing the cloud as a threat to their traditional business model, many will actually benefit from the technology as a result of their close relationship with their customers, according to analyst house IDC.
In their role as a trusted advisor to end users, resellers are the ones that will supply the support, advice and practical implementation of each customer's separate cloud strategy.
So how should resellers embrace the cloud?
What should they be doing differently to ensure they are prepared for a world dominated by the cloud?
Find out the answers to these questions and ask some of your own in this IBM-sponsored chat room.
To register for this live event, click here.
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