With the 12 April submissions deadline fast approaching, here are eight reasons why entering our MSP Innovation Awards (run by CRN sister publication Channel Partner Insight) will elevate your business.
1) Cut through a fragmented market crowded with pretenders
There are literally thousands of MSPs doing business across Europe. It's a hugely fragmented space, and the quality of service and skills on offers varies widely. It's a volatile and crowded market, with some that are doing it well, and other that are doing it very badly, and likely won't be in business for much longer.
Especially today, everyone's calling themselves an MSP. So how can you make sure your customers know that your company is the real deal?
The MSP Innovation Awards will help put your business on the map, to show customers and vendors alike that you've made the investment in valuable and genuinely relevant managed services.
2) Earn recognition on a European scale
You may be winning business in your home city, county or even country, but how does your firm stack up to Europe's best and brightest MSPs in the market today?
The MSP Innovation Awards will pit your business against your peers across the entire continent and offers you the chance of being identified as a leading pan-European provider.
It will help put your business on the map, to show customers and vendors alike that you've made the investment in valuable and genuinely relevant managed services.
3) All MSPs have a chance of winning, regardless of size
As the saying goes: revenues are vanity, profits are sanity. You don't have to be a €100m-revenue player with offices across four continents to be considered a leading MSP.
Perhaps your company has carried out an incredibly complex or interesting project for a customer? Maybe you boast a sky-high customer satisfaction rating or you're known for being one of the best employers in your area?
The MSP Innovation Awards isn't just about recognising the big players in the landscape; we know that there are hundreds of smaller, highly profitable and innovative MSPs winning business from their larger competitors every day.
4) There's a category relevant to your success in the market
The MSP market is an incredibly varied space and as a result, success comes in a multitude of shapes and sizes and is teeming with specialists and all-rounders alike.
Our awards programme features a total of 10 MSP-specific categories, from Industry Specialist, to Best Project Award, Cybersecurity Award and Customer Retention/Satisfaction Award. We've got all the bases covered to make sure there's a category that's relevant to your business.
5) It's a networking opportunity to share best practices with other MSP leaders
We're hearing that MSPs are partnering up and working together more than ever before. Networking with your peers could be the first step in sealing a new partnership or business venture, or simply a chance to learn how your fellow Europeans run the everyday elements of their business.
Our awards programme will culminate on 12 June with an informal drinks reception in London. There will be leading vendors, distributors and fellow MSPs in attendance who are eager to build new business relationships and swap best practices.
6) It's free to enter
Entering the MSP Innovation Awards won't cost you a penny. Entries are completely free and require no financial investment whatsoever.
7) It's judged completely independently by the editorial team
Your entry will be judged impartially and exclusively by our editorial team. They've been reporting on the European MSP space for years and are committed to evaluating each entry objectively and fairly, without any external help.
8) Free marketing on Channel Partner Insight
You'll be able to promote winning an MSP Innovation Award on your website, identifying your business as a leader in your field. You'll also get exclusive coverage on our website where we'll interview the winners and promote your success across our platform.
Best of luck to everyone who enters!
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It is with great pleasure that we can announce that the CRN 2021 Sales and Marketing Awards are now open for entry