Singh Phull, Balvinder

A-List 2006

Job title: Marketing communications manager.

Company: D-Link.

Year of birth: 1972.

Place of birth: London.

Career outline: Before joining D-Link, I worked with two leading distributors, Avnet and Arrow. What motivates you every morning to get up and work in the channel? Every day is different in this fast-moving industry.

What has been the most over-hyped technology in the past five years? The need for high-speed internet access on mobiles for the consumer market was over estimated.

What will be the most underrated technology in the next five years? There are so many potential applications for technology that pinpointing an underrated one is difficult.

Which technology would you most like to have invented? Video online. Maybe not for the technology as such, but because it’s easy money in no time.

Do you have any regrets from your time in the industry? Yes. That I didn’t get into it sooner.

If you could swap places with anyone in the industry, who would it be? I might just be tempted to swap places with Steve Jobs, chief executive of Apple.

What is the biggest hurdle you have faced in your career? Probably the leap from electronics to the IT industry.

What is the biggest success of your career? Playing a role in taking the D-Link brand up a few gears, while collecting some prestigious industry awards during the process.

What piece of technology could you not live without? My iPod, it’s my entire music collection in my pocket.

What would be your advice to anyone starting a career in IT? While you need to be quick at responding to opportunities, you also have to be patient with respect to the results.

What is your favorite computer game? Soul Calibar 2.

What would you like for Christmas if you could have anything? I wouldn’t scoff at a new Audi RS4.

What is your favorite karaoke song? Money Money Money, by Abba.

What would be the title of your autobiography? Live And Learn.

Do you have any phobias? No.

How many beers before you fall over? 0.

Number of staff you manage? 1.

What is your golf handicap? 0.

What car do you drive? Audi A4 Quattro.

Number of air miles you have? I’ve never counted.