Price, Tony

A-List 2006

Job title: Managing director.

Company: WStore UK.

Year of birth: 1972.

Place of birth: Hampshire.

Career outline: I have 14 years in industry, seven years in distribution and seven with WStore.

What motivates you every morning to get up and work in the channel? The endless opportunities that arise.

What has been the most over-hyped technology in the past five years? 3G.

What will be the most underrated technology in the next five years? Voice over IP.

Which technology would you most like to have invented? Wireless.

Do you have any regrets from your time in the industry? None.

If you could swap places with anyone in the industry, who would it be? Bill Gates because he can afford to give millions to charity and still have billions in the bank.

What is the biggest hurdle you have faced in your career? Starting WStore in the UK.

What is the biggest success of your career? Establishing WStore in a saturated market.

What piece of technology could you not live without? My mobile phone.

What would be your advice to anyone starting a career in IT? Be patient and broaden knowledge with as much training as possible.

What would you like for Christmas if you could have anything? A round of golf with Tiger, Ernie and Sergio.

What is your favorite karaoke song? I don’t do karaoke.

What would be the title of your autobiography? If...

Do you have any phobias? No.

How many beers before you fall over? 8.

Number of staff you manage? 6.

What is your golf handicap? 3.

What car do you drive? BMW.