Poskett, David

A-LIST 2005

Company: Hewlett-Packard [HP].

Job title: Director, solutions partner organisation [SPO] UK and Ireland.

Place of birth: Sheffield.

Year of birth: 1960.

Marital status: Married.

Career highlights: Twenty-one years at HP in UK and European business and sales management roles.

What do you love most about the IT industry? It's exciting, fast moving and high-tech, with fun people.

Which company do you most admire or respect in the IT business? Genuinely, HP.

Which individual do you most admire or respect in the IT business? Jos Brenkel [of HP]

What is the biggest technology trend you anticipate in the next 12 months? Consolidation and profitability.

What is the one thing working in the technology industry has taught you? Be patient.

Where do you think the channel will be in five years time? Even more advanced in supply chain, addressing new markets with IT products, with mobile solutions becoming more pervasive. There will be huge growth in imaging and print.

Which do you think is the most influential vendor in the UK? HP, Microsoft, Intel.

Which do you think is the most influential ISV in the UK? Microsoft.

Which vendor's technology do you think has changed the face of IT? HP printers, Intel processors.

How do you unwind or spend your spare time? Skiing, golf, travel, spending time with the family and all forms of sport

Where is your favourite place to eat? The French Horn at Sonning.

What is your favourite drink? Whisky.

What is your favourite TV programme or film? Butch Cassidy and the Sundance Kid.

Who is your favourite musician, band, artist or genre? The Eagles, Steely Dan.

What career would you have pursued if you hadn't worked in the channel? Professional football.

What has been your greatest business achievement? Becoming SPO director for HP. It's an amazing job - tough, divers and challenging.

What is your personal ambition? Bring up my family in today's challenging world.