Industry lines up to learn at Computer Trade Show

Next week's event will feature lessons in making emerging technologies pay, plus a host of product launches.

The Computer Trade Show (CTS) 2003 promises to be packed full of exciting new product launches and educational forums designed to update resellers' market knowledge.

The show, which takes place on 2-3 April in hall 17 at the NEC in Birmingham, will also feature an impressive line-up of key industry players, including:

The show will host an anticipated 60 new product launches for the IT and retail trade, thanks to the co-location of the new Computer Retail Show.

This gives visitors the opportunity to see new technologies demonstrated before they even hit the market, helping resellers to remain at the forefront of business by spotting revenue opportunities before their competitors.

Education is always a key focus at CTS, and this year is no exception.

The event will see the return of the Solutions Centre, sponsored by Computer Reseller News, where leading channel players provide an insight into the latest developments in the industry in five key technology areas: hardware, storage, components, financing and solutions-based PCs.

The educational keynotes will be delivered by AMD, C2000, Centrex, Hitachi Global Storage and Midwich.

John Fox, business development manager at Hitachi Global Storage, claims the company's solutions will be the new force in hard drives.

"What we mean will become clear as we roll out our strategy and products for 2003 and beyond," he said. Don't miss his session to find out more about Hitachi's latest hard disk drive developments.

See the full show preview here for further information about the Solutions Centre.

The new Business Solutions Theatre will host presentations from independent experts such as NOP Business, IDC, Canalys, and industry expert and observer Bob Emmerson.

They will offer free advice on how to maximise business potential. Highly topical issues, including customer relationship management, improving overall business efficiencies, financing your business and emerging technologies, will be covered in these 30-minute daily presentations.

Peter Wright, at Wright Associates, will present a seminar about making money from emerging technologies, entitled 'Reality versus hype'.

Visitors will learn about the key emerging technologies today and the revenue and profit opportunities these present for both vendors and resellers.

Wright will provide a straightforward strategic framework and practical tools for assessing when and how to capitalise on new technologies. This is a session not to miss if you are looking to build margins from innovative technologies.

Those with an interest in voice, data and wireless communications should not miss the Comms Channel Expo in the adjacent hall 18. This event, now in its sixth successful year, will be officially opened on 2 April with a presentation hosted by Chris Jagusz, head of business development at BT Indirect Channels.

Key players represented at Comms Channel Expo include:

Comms Channel Expo will host the new Comms Solutions Theatre, where visitors can hear product-related seminars on the latest communications technologies.

Presentations will be given by leading industry players. including Alcatel, Energis, Nokia and Oak Telecom.

In addition, the new Convergence Solutions Theatre will provide valuable advice on building margins from converged communications, with presentations from leading vendors such as BT Indirect Channels, 3Com, Cisco Systems, Nortel Networks and Siemens Communications.

To find out more
For further information or to pre-register, visit crn.vnunet.com and click on the CTS logo or call (01635) 588 867.