The popularity of customer relationship management appears to be on the wane. Paul Bray looks at what went wrong for this potentially lucrative technology.
The boom in customer relationship management (CRM) is over, at least for now. In a market accustomed to triple-digit growth and large-ticket sales, researcher IDC reported European CRM market growt...
To continue reading this article...
Join CRN
- Enjoy full access to channelweb.co.uk - the UK’s top news source for the IT channel
- Gain the latest insights through market analysis and interviews with channel leaders
- Stay on top of key trends with the Insider weekly newsletter curated by CRN’s editor
- Be the first to hear about our industry leading events and awards programmes
Already a CRN member?
