Top Ten Tips for entering CRN Awards 2016

clock
Top Ten Tips for entering CRN Awards 2016

Read our handy top tips for getting your entry spot on for the judges

Below are ten top tips for resellers, vendors and distributors to read through before starting to write their entries for the 2016 Channel Awards.

To enter CLICK HERE.

 

1. Decide which categories you are going to enter and read the criteria fully before starting your entry. We cannot stress this enough. The criteria have been rewritten completely again this year, and tell you everything you need to know about what to include in your entry. It also tells you what information to include based on how the judges score. Remember we cover the UK market ONLY.

2. We are actively encouraging PDF entries, or videos this year, but text entries are still acceptable. Please try and make it easy to read visually for the judges before submitting. Also when creating your entry- don't ramble and include loads of marketing/corporate speak - keep it simple and informative, get to the point, and try to make it fun and full of your company personality. Use pictures/graphics in your entry. The judges are looking at hundreds of entries, will yours really stand out?

3. Make sure your company actually fits the description of the award category - if the entry is for SMB Reseller of the Year for example - make sure your company does fit the bill and that your business matches the stipulations in the criteria.

4. If you are entering multiple award categories - don't just include the same entry - make sure it is tailored to that category. Also don't put in the same entry from last year - we are cracking down on this in 2016. The judges are not stupid and will notice duplication of entry and it could cost you a place on the shortlist. If you don't have time to put in a proper entry for each category - it is often better not to.

5. Always include facts and figures - if you are making a claim about being the best at something - back that claim up with something tangible. Demonstrate your growth/achievements. Anyone can claim they are the best - proving it is the difficult part.

6. Resellers - explain what value you are providing to your end user customers - why are they using your company, what do you offer them that nobody else can? What value do you offer your vendor partners? Why do they continue to work with you? Explaining both ends of the spectrum will make the entry more rounded.

7. Distributors - explain what value you are providing to your resellers - why are they using your services, what do you offer that makes you stand out from the crowd? Also what value do you bring to your vendor partners? Why do they continue to work with you?

8. Vendors - explain what support you are offering your UK resellers and distributors. Why do they continue to work with you? How are you demonstrating that the channel is your preferred route to market? What value do you provide to your channel partners? Please make your entry UK relevant.

9. Testimonials - include testimonials - resellers these should be from your customers, distributors from your resellers or vendors, and vendors from your distributors or resellers (not end users). Again make sure the testimonials are interesting to read and are not full of corporate/marketing speak and keep them short and to the point.

10. Attachments - the judges are not huge fans of multiple attachments as they have hundreds of entries to read and just do not have the time to open mounds of attachments. Please avoid too many attachments.

More on Software

CRN A-Listers reveal which tech figurehead impressed them the most this year

CRN A-Listers reveal which tech figurehead impressed them the most this year

Which industry icons were the most favourably looked upon by the UK’s channel elite in 2021?

Josh Budd
clock 26 November 2021 • 2 min read
WATCH: ANS Group CEO on Inflexion deal, next major milestones for the business and personal highlights from 2021

WATCH: ANS Group CEO on Inflexion deal, next major milestones for the business and personal highlights from 2021

Recipient of the Industry Achievement Award at this year’s CRN Channel Awards, Paul Shannon talks about the future of the business after the Inflexion deal and merging with UKFast

Josh Budd
clock 26 November 2021 • 1 min read
Softcat launches hybrid working policy with 'slight bias to office'

Softcat launches hybrid working policy with 'slight bias to office'

'You could interpret it as 2.6 days a week. Most people interpret it as three days a week," CEO Graeme Watt says of new policy implemented since beginning of 1 November

Doug Woodburn
clock 25 November 2021 • 2 min read

Highlights

Jigsaw24 CEO on device opportunities, his debt to Steve Jobs and future of the channel

Jigsaw24 CEO on device opportunities, his debt to Steve Jobs and future of the channel

‘I think digital device penetration has just started’, Roger Whittle tells CRN

Doug Woodburn
clock 30 November 2021 • 1 min read
NTT Data announces availability of new global Zero Trust Security service

NTT Data announces availability of new global Zero Trust Security service

The new service comes as a response to the rising number of cyberattacks

Kelsey Rees
clock 30 November 2021 • 2 min read
AWS reorganises partner programme into five different paths

AWS reorganises partner programme into five different paths

AWS announced the changes at its re:Invent conference, claiming they will provide partners with a 'more streamlined experience'

clock 30 November 2021 • 2 min read