With just two weeks to go until the 2 July deadline, CRN catches up with some past winners of the Channel Awards who share their own words about why the event is important to them, what winning means and why more companies should bite the bullet and submit an entry
Linda Patterson, group marketing director UK&I at distribution giant Tech Data explains why the channel needs these awards.
"It's always important to recognise and reward achievement - whether it's a business or a colleague. At Tech Data, we are always striving to meet changing needs of the channel and deliver higher standards of service.
"Entering the Channel Awards is about demonstrating that you have a real belief in your vision and a passion for constant improvement and success.
"To us, success means doing everything we can to help our customers advance their own businesses and achieve their goals. Winning - or even being shortlisted for a Channel Award - is a demonstration that you are delivering real value and benefits to your customers and the industry as a whole.
"In addition, the process of pulling together the entries makes you focus on just how far you have come and what you have achieved over the past year.
"The opportunity that CRN Channel Awards provide to celebrate what we've achieved as a channel is something we need more than ever this year.
"As well as recognising the leading players, the CRN awards bring organisations and people from across the whole UK channel together to celebrate their collective as well as their individual achievements.
To submit an entry and read all the criteria, please click here. The deadline for entries is Friday 2 July. The best of luck!