Micro-P goes large with LG

Distributor handed access to vendor's large format display portfolio

Larging it: Micro-P joins Midwich and Medium in LG's large format display distribution stable

Consumer electricals giant LG Electronics has bolstered its UK channel presence by extending its partnership with distributor Micro Peripherals.

Accrington-based Micro-P will now have access to the vendor's large format display products. LG said the distributor's dedicated education team will be instrumental in driving sales. The M29 series of large format display units includes 12 models with screen sizes from 29" to 65" .

Micro-P and LG have a well-established partnership across a number of other product ranges. The distributor will join incumbent large format display partners Medium and Midwich. LG also works with distributors including Maverick and Ingram Micro in other technology areas.

The white goods heavyweight embarked on its first venture into the business-to-business channel last year. It quickly launched its Business Solutions Partner Programme and unveiled ambitious plans to sign up 3,000 resellers within a year.

LG's general manager of business solutions Warren Lewis said: “The time is right to expand our distribution. This new agreement with Micro-P adds a new dimension to LG displays and will increase our reseller breadth and coverage. We still provide the channel with a unique route to market, but now with three official distribution partners."