SAS plans to storm SME market

Software vendor partners with specialist channel consultancy firm to recruit more partners

Enterprise intelligence vendor SAS UK is planning an assault on the SME market as it looks to ramp up its channel by as much as 150 per cent.

The vendor has partnered with consultancy firm Delta International, which will work hand in hand with SAS to recruit new partners and help it widen its geographic and vertical market coverage.

Ian Manocha, managing director of SAS UK said: “The constantly changing market means that there are huge opportunities for SAS, it is the hottest area in software today and we intend to make the most of our leadership position.

“In particular, we are keen to recruit those resellers that are now unhappy at the loss of their platform independence and are concerned about support levels, following the spate of rushed Business Intelligence acquisitions.”

He added: “Having strategic partners to reach additional markets is of immense importance to us. The first step to sealing these partnerships is being able to get to the right people at the right time. This is where Delta International comes in; it brings the expertise and manpower to help SAS achieve its goal of being the first and foremost vendor in the mind of the reseller.”

Delta will initially hold a series of web-seminars to promote the benefits of working with SAS to selected prospective partners. The first of which will be held on 31 January at 8am and repeated at 5pm. For further details and to register visit:

http://www.sas.com/offices/europe/uk/events/delta/