Apple unbowed by demo crash

Apple has pinned its future survival on the internet despite the fact that the firm suffered embarrassing crashes during demonstrations of its Macintosh Net technologies.

Speaking on the first day of the Internet World conference, Apple CEO Gil Amelio said: ?We recognise Apple?s future is on the internet.?

But when the manufacturer went to demonstrate a number of Mac-based Web site development tools, including Cyberstudio from Go Live, the demonstrations crashed on two occasions.

Amelio claimed that 64 per cent of professional Web site development was carried out on Macintosh kit, which he stressed showed Apple?s strength in desktop publishing were carrying over to the Net.

?Content is king,? he said. ?And if content is king, then I think it can be fairly said that Apple is the kingmaker.

?Even in commerce, it?s the techniques of publishing that will carry the day. Because of the new capabilities, internet publishing may be as profoundly transforming to society as movable type.?

Amelio insisted Apple?s radical restructuring announced last week will not affect its strategy on the internet. ?Far from jeopardising our commitment to internet publishing in our restructure, we will in fact broaden it,? he claimed.