NEC retreats while Fujitsu plots expansion

Japanese vendors harbour contrasting ambitions for global PC and server market

Keeping the flag flying: Fujitsu aims to double its global server market share

NEC has revealed it is winding down all PC market activity outside its native Japan - just as compatriot Fujitsu unveiled bullish plans to grow its global server business.

After recently announcing it will cease PC production in EMEA, NEC has confirmed plans to exit the Asia-Pac PC market this summer, Reuters reported.

The retreat is part of its NEC’s strategy to dump under-performing business units and cut more than 20,000 jobs as it faces up to anticipated losses of 290m yen for its current fiscal year.

But just as NEC retrenches, fellow Japanese vendor Fujitsu is plotting an assault on the global server market in a bid to double its market share.

Fujitsu president Kuniaki Nozoe said this morning he is gunning for a seven per cent share of the global x86 server market within two years, up from the firm’s current four per cent share.

Fujitsu, which will this week take full control of European joint venture Fujitsu Siemens Computers, is ultimately targeting a 10 per cent slice of the market.