Kcom rebrand leaves analysts unconvinced

Doug Woodburn
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Analysts have questioned Kingston Communications' decision to rechristen itself as its stock exchange symbol, Kcom, rather than adopting the name of its largest subsidiary, Affiniti

The rebranding comes just three months after Hull City Council dumped its remaining 30 per cent stake in the firm. The firm will continue to use the Kingston Communications name for its activit...

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