VIP boosts high-end graphics offering with KFA2

Distributor guns for gaming enthusiast market with latest vendor partnership

Racing ahead: VIP is confident its latest partnership with KFA2 will penetrate the high-end gaming market

VIP Computer Centre (VIP) has added to its graphics card stable by partnering with KFA2.

The components and peripherals distributor is hoping the partnership with the gaming specialist will help it increase its reach in the high-end gaming card market.

Under the terms of the deal, VIP will supply KFA2's entire range of overclocked graphics cards to its reseller base.

Matthew Parrish, product manager for graphics cards at VIP, said: “The people at KFA2 have a genuine passion for gaming and overclocking that is infectious. There is a real determination to make KFA2 the must-have gaming brand in the graphics market, so we are delighted to be appointed as its exclusive UK distributor in this important area of growth.”

Graham Brown, European marketing manager at KFA2, said: "KFA2 as a brand will be unique from its competitors, not only by being a solely European-focused brand, but also because we want the end users to provide as much feedback as possible for what they would like to see within our products, so we can create, develop and produce a product series that proudly delivers the gamers’ choice."