Gamma is king of the roadshow

Carrier's whistle-stop tour of UK pulls in 400 resellers

Despite the snow, carrier Gamma Telecom claimed turnout at its annual roadshows exceeded expectations.

Gamma hosted events in Glasgow, Leeds, Manchester, Redditch and London and about 400 channel partners attended.

Group marketing director Richard Bligh told CRN that attendees had been split evenly between existing partners and potential recruits.

“A lot of channel partners are regional players,” he said. “But not many vendors visit Scotland or Manchester.”

The event is focused on technologies and markets that could prove lucrative. The event is in its third year and Bligh added: “It always gets the year off to a great start.”