Deny All makes play for the UK
French web application security vendor Deny All is looking to boost its presence in the UK market
French web application security vendor Deny All is looking to boost its presence in the UK market by broadening its channel reach.
The firm, which specialises in web application gateway security, is hoping to recruit between three and five UK partners to its European Network for Application Security (ENAS) scheme.
Philippe Fauchay, European business development director at Deny All, said: “The market is growing fast and we can’t address it directly. Many projects we are involved with require our products to be integrated into existing frameworks and our partners can provide the necessary services and skills around that.”
Fauchay said the firm, which primarily targets the large corporate market, particularly financial firms, is not looking for a large number of partners to join its single-tier programme. “We want enough partners to cover the market, but not too many so they are competing with each other, ” he said.
ENAS has three levels of partner – Ready, Steady and Go. Ready, the entry level, is aimed at partners that want to get involved in the market but don’t have the scope to invest in the technology.
“We will provide them with assistance over a 12-month period, after which they will be expected to move up to either Steady or Go,” he said.
The higher levels are aimed at integrators that have the required number of certified sales and technical staff, Fauchay added.
Frederic Ponzo, UK managing director of integrator Net2S, said: “We have been a partner with Deny All since before they launched the ENAS programme and are getting real traction being driven from France. So far we have been receiving good feedback from customers, where we have been introducing Deny All as a vendor.
“There are three main reasons why we are confident of our partnership with them: the technology works, it addresses business-level threats and core requirements, and it fits in with our large financials market.”