IT Dealer bolsters site

Channel sourcing company IT Dealer has further enhanced its web site to help resellers grab extra margin opportunities.

The site used to allows VARs to check the availability of new and end-of-life stock from almost every distributor in the UK. It now also displays information about related or compatible products for each search, which resellers could then use for up-sell opportunities among customers.
IT Dealer has almost 400 registered resellers on its books in the UK.
Rupesh Vara, senior sales director at IT Dealer, said: “The feedback so far has been really positive. Resellers, particularly, are finding it useful because it means they do not have to employ a sales person just for their technical capabilities. Any non-technical sales person can just log on and the web site will help them find compatible products to sell. It will also give them the technical specifications to pass on to their customers, should they need them.”
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