Buffalo unveils EMEA partner portal

ChannelConnection portal gives resellers access to marketing material to help them drum up sales

McMurray said Buffalo had gone to great lengths to ensure its portal was user friendly

Storage and wireless networking vendor Buffalo Technology has launched a new EMEA channel portal to help its partners push its product set.

The portal provides Buffalo’s partners with access to product specifications, images and marketing tools, as well as information about forthcoming sale offers.

Michelle McMurray, marketing communications director EMEA at Buffalo Technology, said: “We strive to provide our partners with every piece of information they require to reach out to as many customers as possible. We’ve invested a great deal of time into ensuring the portal is user friendly, contains everything our partners will need and is, above all, useful.”

The company added that it will regularly review the portal’s content, which includes product information and marketing materials, to ensure it remains relevent to its partner community.