Synaxon UK appoints first channel manager

Rupesh Vara steps into the role to deepen relationship with vendor and reseller partners

Dealer group Synaxon has created a UK channel manager role and appointed a former executive from IT Dealer to the position.

Rupesh Vara, formerly senior sales manager at sourcing firm IT Dealer, will take responsibility for ensuring vendor partners receive RoI from their partnership with Synaxon. His role will include engaging with the Synaxon reseller community, driving brand awareness and generating new business leads.

Derek Jones, managing director of Synaxon UK said: “By bringing someone with the experience and credentials that Rupesh has into the Synaxon UK team, we are demonstrating our absolute determination to deliver value and RoI to all our vendor partners.

Vara said: “I am relishing the prospect of working with existing and new vendor partners to ensure they can become fully involved with our marketing campaigns and receive a return on their continued investment in our partnership.”