True Colours pushes Barrow on Magenta account

New business manager hired to drive trade and end user sales

True Colours provides digital signage solutions, and other audiovisual offerings

Audiovisual distributor True Colours has appointed a new business manager for Magenta Research products.

Diego Barrow, formerly an employee of digital signage provider Minicom, will work with trade customers and end users.

“We will be able to satisfy the requirements of the channel and end users alike. I am looking forward to promoting such a strong value proposition to the market,” said Barrow in a statement.

Iain Campbell, sales and marketing manager at True Colours, said the distributor is investing more than ever in strengthening its business to increase the levels of support it can offer customers and manufacturers.