Kingston tempts partners with treats

Vendor hopes to bolster sales through its tier two and three partners with points-based reward scheme

Logging points: All sales are converted into points online and can be exchanged for goods

Kingston Technology has struck while the iron is hot by unveiling a new reward scheme for its lower-level channel partners.

The memory and flash vendor, which updated its partner portal last month, is hoping its Partner Programme Reward Scheme will keep sales of its products flowing during the quieter months of the year.

Partners earn revenue-based points when they sell Kingston products, which can then be redeemed for a range of gifts including experience days, electrical goods and white goods.

Products not covered under the scheme include its commodity USB and commodity Flash offerings.

Christoph Bader, UK and Ireland channel marketing manager at Kingston Technology, said: “We are doing very well with the resellers that we speak to directly, but wanted to do something for those resellers that we don’t have a direct relationship with to help stimulate sales.

“The scheme works like a Tesco Clubcard or Sainsburys Nectar system – resellers log points on sales and can then exchange the points for items of their choice,” he said.

Bader stressed that the scheme was not open to Kingston partners that receive direct marketing money from the vendor.

The initiative is set to run from June until the end of July, but Bader hinted that it could relaunch in the third/fourth quarter of the year, depending on demand.

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