Alcatel-Lucent fuses Genesis and Enterprise arms

Vendor brings callcentre and enterprise products under one roof

Building its presence: Alcatel-Lucent has high hopes for its Dynamic Enterprise vision

Alcatel-Lucent has merged two of its key portfolios – Genesys and the Enterprise – as it looks to grow market share.

The vendor claims that by bringing together its Genesys callcentre activities and its Enterprise product lines, it will be able to deliver an integrated suite of solutions that will feature an expanded set of offerings and build on its ‘Dynamic Enterprise’ vision.

This ‘Dynamic Enterprise’ vision is aimed at helping enterprises interconnect their networks, people and processes and make the most of the connected knowledge of customers, employees and partners.

Nicolas de Kouchkovsky, chief marketing officer for enterprise applications at Alcatel-Lucent, said: “Our vision for dynamic enterprise elevates the notion of conversation to be in sync with the way people are now communicating across multiple devices and time. This will require new solutions and a radical new approach.”

As part of its announcement, the vendor also unveiled a new Smart DeskPhone, which it claims will enable the creation of personalised mashups of industry-tailored applications.