Oracle buys assets of Sigma Dynamics

Vendor acquires intellectual property assets of analytics firm

Oracle has acquired the intellectual property assets of Sigma Dynamics, which specialises in real-time predictive analytics technology.

The acquisition, for an undisclosed amount, will allow the database giant to enhance its Oracle Business Intelligence Suite and Oracle Fusion Middleware offerings.

Paul Rodwick, vice president of product management at Oracle said: “With the combination of Oracle and Sigma Dynamics’ technology, businesses will benefit from improved profitability of customer interactions, and more intelligent business processes through automated decision points.

“The combined solution integrates with CRM, ERP and legacy systems to allow organisations to continuously adapt business processes and to leverage real-time learning to deliver the next best action for each customer, resulting in increased cross-sell and up-sell opportunities, customer retention, and customer satisfaction,” he added.

Oracle plans to continue to make Sigma Dynamics’ technology offerings available standalone and in conjunction with Oracle’s full range of enterprise applications.