LeftHand begins UK email campaign

Vendor reaches out to partners

LeftHand Networks kicked off its first UK partner programme with three email campaigns for resellers.
The programme, which is a duplicate of the US programme, has launched with six partners, although the vendor intends to double this by the end of the first quarter.
Doug Rich, vice president for EMEA at LeftHand Networks, said: “We launched our partner programme last week and this is our main push. Part of this is our deal registration programme, Blue Roads, which we have launched to help protect our resellers.”
Henrik Hanson, marketing director at LeftHand Networks EMEA, said the firm has launched its email campaign already. “An email template is available and we are emailing end users who are looking to build a SAN. The template is available in a specific VAR portal and should appeal to reseller partners.”
VARs Virtual Age and Union Solutions have teamed up with Lefthand Networks. Rick Russi, sales director of Union Solutions, said: “We will provide a full integrated service.”
Lefthand reveals VAR recruitment strategy