Acronis attacks rivals with discount scheme

Back-up vendor hopes to lure users away from its competitors with the promise of a 50 per cent discount

Acronis is offering up to 50% off as a lure to new users

Back-up and recovery vendor Acronis is launching a competitive upgrade programme to lure users away from its rivals' products.

Acronis will offer a discount of up to 50 per cent on its disaster recovery and deployment products to users of its rivals' software.

David Blackman, general manager of Acronis in Northern Europe, said: “The perceived cost of switching a disaster-recovery strategy can seem daunting for SMBs. We want to cater for their needs by saving them money both up-front and in the long term.”

To be eligible for the programme, end users must produce proof of ownership for software the vendor classes as competing against its Acronis Backup and Recovery 10 and Acronis Snap Deploy products.

End users will be offered 40 per cent off the list price by Acronis - via its channel partners - to make the switch, plus an additional 10 per cent off until the end of the year.

For further details, visit http://www.acronis.co.uk