Salesforce urges VARs to feel the Force.com

Cloud computing specialist launches Force.com VAR programme for custom applications

The programme is designed to help VARs develop and deliver custom applications

Salesforce.com has unveiled a VAR programme for its cloud computing offering, called Force.com.

The programme enables resellers to sell Force.com, which is a platform for custom application development.

Free to join, the programme is designed to help VARs develop and deliver custom applications in the cloud for their customers. This gives them the chance to create recurring revenue streams as well as manage contract renewals.

The programme includes a set of technical tools, training and go-to-market resources.

Marc Benioff, chairman and chief executive of salesforce.com, said: “The new Force.com VAR programme gives resellers a clear path to success in cloud computing for the first time.

“With their depth of customer expertise, resellers bring tremendous value to cloud computing.”

Initial partners to join the programme include Appiphony, American Data Company, EDL Consulting, Lexnet Consulting Group, MK Partners, Reside, Silver Tree Systems and Sundog.