Xerox extends reseller rebates on printer range

Sales incentives to boost eXtra2 channel programme

Xerox Office Printing Business (OPB) is seeking to develop its eXtra2 channel programme by offering additional rebates and sales incentives on some of its printers.

From Thursday 6 September, any reseller that buys a Phaser 860 or 7700 printer from a Xerox distributor will be eligible for sales rebates of up to £350.

Leading VARs will be offered a trip to Hong Kong next year under the scheme, named the eXtra 2 Golden Dragon programme.

The Phaser 860 is an A4 solid ink network colour printer. The 7700 will be announced on 6 September. Rebates for the 860 will be £140 per unit, and £350 for the 7700.

Xerox OPB is hoping to increase its channel business by up to half through the eXtra 2 programme [CRN, 27 August].

Flora MacGillivray, UK and Ireland marketing manager for OPB, said the company is supporting resellers with a series of mailshot promotions, as well as sending out mailers via resellers themselves.

Alex Ward, Xerox manager at UK-based distributor Midwich, suggested resellers would welcome the rebates.

"The products Xerox is concentrating on are really very high quality, and resellers should find them easy to sell," he said.