InTechnology plans attack on Europe

Storage distie embarks on bullish growth strategy following £25m acquisition of Allasso

UK storage distributor InTechnology is embarking on a bullish strategy of European growth following its £25m acquisition of Allasso.

The firm is aiming to turn over about 0.5bn euros within a few years, up from its current turnover of €385m (£266m).

Steve Pearce, chief operating officer at InTechnology, said that to achieve this growth, the firm is planning aggressive expansion into Europe.

Pearce said the acquisition last year of Articon-Integralis's distribution arm would give the company a ready-made pan-European business.

Last week he told CRN: "If we had tried to get into Europe without this [acquisition], it would have been impossible because we would have had to start from scratch.

"The combination of growing our UK storage and Allasso's security businesses organically and taking our storage offering into Europe could make us a €0.5bn company within a few years," he said.

InTechnology is in negotiations with its UK storage ven-dor partners about extending relationships into continental Europe.

Brian Pierce, analyst at IDC, said InTechnology will be in a good position when the IT market picks up.

"Manufacturers are looking for skilled partners in the channel to sell and support their offering, particularly on a pan-European basis," he said.