Avaya senses SIP as key to network Aura

Comms vendor claims Aura solution will eliminate interoperability issues

Avaya claims its new SIP-based architecture will shake up the business communications marketplace by offering resellers and end users a multi-vendor management and integration platform.

Avaya Aura is designed to eliminate interoperability issues by allowing firms to manage all applications and tools on their network from a central point.

Launched globally next month, the unified architecture aims to allow businesses to incorporate social networking platforms into their network, and supports technology from numerous vendors.

Aura is available in Branch, Standard and Enterprise editions and Avaya claims it can scale it up to as many as 250,000 employees. Avaya’s European director of solutions marketing Jirina Yates claimed that the pricing structure for resellers would be very similar to Avaya’s existing enterprise offerings.

“Aura is not comparable to anything we have done before,” she said. “It brings SIP to the core of the network. None of our competitors are able to do this decoupling of the application from the network.”

David du Toit, chief technology officer of Avaya partner Datapoint, said: “SIP brings the ability to have any media access your network and ease collaboration.”