The importance of Trade Only
CRN's new product focused section
It is sometimes taken for granted that, with all the talk of services and consultancy that goes on in the channel, most doors are opened by end-users’ need for products.
It is products that most end-users require when they pick up the phone to call. Or rather end-users’ problems can be solved by deploying a new product, be it a simple refresh of hardware or the latest software.
This is why CRN has launched a new product-focused section – to provide enlightenment to those integrators, resellers and dealers that need trusted and product-driven information.
Our new Trade Only section will be encompassed within CRN’s Integrator section, which is specifically designed for those system builders, white-box builders and integrators for whom time is money and who need information at their finger tips that is quick to read, trusted and essential knowledge for their business.
Trade Only really gets into the nitty gritty of the IT product market place. The section, which can be found on p39, is divided into two subsections: hardware and software, and will feature the very latest reviews – fully tested by CRN’s labs. It will recommend a hardware and software release every week, as well as our trusted star ratings, so that integrators, resellers and dealers know exactly what products are out there to help solve the needs of the customer.
There will also be sneaky insights into what products are due to be launched, product snapshots, latest trends, and of course information on where to source the products from. The section will cover the latest Intel chips to the latest Windows operating system, from the up-and-coming trends in Media Center PCs, to the best IP camera or wireless network to suit an SME.
Keeping up with the times is essential, even more so in IT, and having the information about what products are out there, when they are released, the advantages of one product over its closest rival, and exactly where to buy them, all in one place, could mean the difference between closing a deal and losing the business.