Gem and CA launch second retail market assault

Following success of CA Internet Security products in the UK earlier this year, distributor has high hopes for Flash Drive format security products

Distributor Gem has unleashed the next wave of retail security products from CA on the UK market – in the form of Flash Drives.

As exclusively revealed by CRN earlier this year CA chose Gem as its sole UK distributor to help launch its boxed Internet security products to the UK retail market (CRN, 12 March).

The first new product is the CA Internet Security Flash Drive, which includes CA Internet Security Suite 2007 and home protection for three PCs. The second is the CA Internet Security Suite with Desktop DNA Migrator, also sold in the form of a 2GB Flash Drive.

Simon Lee, commercial director at Gem, said “We’ve been working closely with CA in their introduction into the UK market. Following a highly successful launch which had a great impact on the channel, now we’ve got the release of the Flash Drive skus, which are memorable, provide a great hook for consumers and retailers and are excellent value.”