Graydon and ChannelMoney join forces to drive Cashflow Solution
Graydon also appoints Alan Norton as operations manager of finance venture
Credit reference agency Graydon has partnered with business advisory service ChannelMoney to push its finance venture, Graydon Cashflow Solutions, to the channel.
The firm has also appointed Alan Norton, formerly head of intelligence at Graydon, to act as operations manager for Graydon Cashflow Solutions, which is the result of a partnership between Dutch credit management firm Maxcredible and Graydon (CRN, 4 September).
Martin Williams, managing director of Graydon, said: “We are pleased Alan will be running the business. He has a lot of experience in the IT sector particularly from his role as head of the intelligence unit at Graydon.”
Williams added that Graydon is tailoring its offerings to the channel, which include advice on credit-application processing, portfolio management, invoicing and cash collection.
“We are trying to aim this service at the people down the line: smaller VARs and dealers that don’t have such a sophisticated credit set-up,” he added.
Nitin Joshi, founder of ChannelMoney, said: “I am delighted with Norton’s move to Graydon Cashflow Solutions. It strengthens the strategic alliance between ChannelMoney and Graydon. This is an excellent facility for both large and small channel players so that they no longer need to worry about credit and receivables and can focus on sales.”
Eddie Pacey, director of credit at distributor Bell Microproducts Europe, said Graydon’s offerings will appeal to all channel players.
“One of the main weaknesses of the channel is its inability to manage its debtor book and making sure customers pay properly,” he said. “A lot of SMEs are not really keen on having full-time employees handling their debtor ledgers because it uses up vital resources. So being able to have a professional agency managing this for them, will appeal to many VARs.”
Pacey added that the link with ChannelMoney will help raise awareness of the service in the reseller community.
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Graydon Cashflow Solutions to give VARs help with finance