Brightstar rattles telco channel with HP tie-in

Distributor signs partnership with HP to revolutionise the way business is done in the telco channel

Computer 2000 subsidiary Brightstar Europe is looking to shake up the telco channel following its partnership agreement with HP.

Under the terms of the deal, Brightstar Europe will become HP’s European preferred service provider for its telecom and mobile network operator (MNO) channel.

As a result, Brightstar will offer specific services for HP mobile solutions that are suited to the needs of telecom providers operating on a national or international scale.

Marcelo Claure, chief executive of Brightstar, said: “In a challenging and changing economy, Brightstar Europe has set a clear statement of intent that a "business as usual" approach to the telco channel is not the way to go.

“We have instead elected to proactively drive innovation, differentiation and competitiveness to the top of the agenda for telcos and MNOs. By drawing on the decades of experience of our two organisations in mobile markets and IT channels, we are delivering a proposition that will enable every operator of 3G networks in Europe to deliver compelling mobile broadband propositions to their customers.”

Rod Millar, president of Brightstar Europe, said: “Brightstar Europe is focusing on delivering 360-degree solutions that encompass leading-edge devices with services on a pan-European scale, bringing a stable, secure and scalable proposition to support growth in the channel.

“Together with HP, we will meet the needs of established MNOs by offering a flexible and customisable supply chain for mobile PC devices and associated accessories, enabling them to deliver retail propositions that will drive customer acquisition and business growth," he said.