Stordis and Dot Hill take on Europe

Vendor expands distribution partnership with new pan-European agreement

Warren Reid: We are confident Stordis can deliver an invaluable level of service

Storage vendor Dot Hill has expanded its partnership with German distributor Stordis to include its non-OEM product lines.

Earlier this year, the OEM-centric vendor announced that it was to up the number of products pushed out through channel partners that are sold under the Dot Hill name.

As part of that push, the vendor has signed a pan-European distribution deal with Stordis, which has pledged to embark on an “aggressive campaign” for new channel partners on Dot Hill’s behalf.

Alex Jeffries, managing director of Stordis, confirmed that his firm will be offering 35 per cent discounts on selected Dot Hill fibre channel storage arrays to lure in new partners.

“In the UK, we find the channel has a better knowledge of the OEM market,” he said. “This means that resellers already know the true pedigree of Dot Hill products and recognise the value that they represent without big-brand labels attached.”

Warren Reid, director of marketing at Dot Hill Systems, EMEA, added: “The Stordis technical team have been working with our OEM product for more than five years, and we are confident that they can deliver an invaluable level of service, knowledge and support to the European reseller community."