Intelligent offer from Westcon Group

Networking distributor os offering free market intelligence to VARs

Networking distributor Westcon Group is offering free market intelligence to resellers who sign up to any of its new go-to-market programmes through a tie-up with research firm Current Analysis.

The distributor’s OneDefense, OneVoice, VoicePoint and newly-launched SecurityPoint programmes already feature a range of free tools designed to boost resellers’ skills throughout the end-user sales cycle.

Now Westcon has linked the back-end of each of the four accompanying portals to market intelligence and product data from Current Analysis.

Duncan Potter, vice-president of worldwide marketing at Westcon, told CRN: “The segment we’re expecting partners to use the most is product line comparisons; that’s the core source of information.” He said the feedback the firm has received was positive.

Potter claimed that 5,000 resellers had already signed up to the programmes worldwide.

Trend Micro signs distribution agreement with Westcon for Cisco market push