Cooler Master reveals UK market ambitions
Vendor sets its sights on UK expansion
Cooler Master is looking to expand its partnerships in the UK to grab greater market share in the high-end gaming space.
The Taiwanese firm, which specialises in thermal products ranging from heat sinks and fans to component housing and chassis for computers and other electronic devices, celebrated its official re-entry into the UK market in December.
Speaking to CRN, Natalia Wu, regional manager UK, said: “We have three main channels in the UK – overclocker partners, distributors and system integrators. Our products cover gaming machines from the mainstream to the high-end.
“We are looking to expand our partner base and are hoping to work together with our channel partners to give us more of an understanding of the UK market.”
Tony Riccardi, general manager at system builder Mesh, said: “Mesh has been producing specialist PCs for more than 20 years. We demand competitive pricing, solid supply and comprehensive after sales service. Cooler Master is a great partner for us on all these levels.”