Nortel keeps things simple
Telecoms firm splits service offerings into five distinct categories to simplify its prtfolio
Nortel has reduced its enterprise service offerings from 700 to 70 to simplify its services portfolio for resellers.
As part of the process, Nortel has clarified the services that it offers into five areas: managed services, integration services, maintenance services, optimisation services and security services.
The move follows the revamp of Nortel’s partner strategy in February to simplify its business processes for channel partners (CRN, 27 February).
Ben Roome, corporate communications manager, EMEA at Nortel, said: “There is a big business transformation happening at Nortel, and services is one of our focused areas. Our new boss, Mike Zafirovski, is keen to grow our services business.
“By having the five focus areas it will help our resellers to understand what it is they are buying. It will also make it easier for VARs to deal with the right area of our services business.”
Nortel has also introduced a series of new commercial services offerings, including IPTV integration services, voice over IP integration services, security consulting services, hosted services and multi-vendor repair and managed spares services.
Mike Zafirovski, chief executive of Nortel, said: “We have identified services as one of the key strategic areas to drive our business momentum and growth. Our target is to grow our revenue mix in services and software as our business and the communications market increasingly moves in that direction. We are expanding what is already a robust collection of services offerings.”
David Downing, Nortel’s acting president of Global Services, said: “Nortel understands how to design, deploy, support and evolve networks that meet the needs of enterprises and service providers. Businesses need a reseller that offers the full spectrum of services to address the lifecycle of their networks.”
Mike Williams, director at Nortel reseller Saints Communications, told CRN: “We’ve been a Nortel reseller for two years. Nortel has so many different product and services lines that it can be a bit of a minefield, so reducing it down to 70 is an excellent idea.”