Brother dispels gloom with mono sales drive

Print vendor Brother is upping channel activity to build on solid sales improvements

Phil Jones: We agree things are going to be tough, but we are going to be positive

Brother has unleashed a new channel initiative on the market in the wake of a Context report that suggests the vendor is selling 31 per cent more mono-printers than its closest rival.

Phil Jones, sales and marketing director at Brother, claimed the HL-5240 extended its lead in the monochrome laser market to 31 per cent volume over the last three quarters.

“Our number one vertical is healthcare. We probably have about 60,000 GPs who have bought this printer, printing one million prescriptions each day,” he said.

To build on that success, Brother is also adding new channel initiatives. A promotion called Don’t Stop aims to lift Insynergi reseller margins, adding discounts, rebates, additional support and extra hardware for laser sales.

Jones said Brother wants to help beat the recent gloom. “We are striking back. We agree things are going to be tough, but we are going to be positive,” he said.

The Context report said UK imaging market revenues dropped 13.5 per cent in the third quarter.

“The economic environment is now having a direct impact, albeit not as pronounced as in the PC market yet,” said Context research director Arnaud Gagneux.