Axxon of Russia opens London office

Moscow provider targets video communications partners as part of global growth strategy

Ostrosvskaya: Offering support for local SIS via Marylebone office

Moscow-based open network video management software vendor Axxon has opened a London office in Marylebone and is seeking integrator partners as part of its global expansion strategy.

Evgenia Ostrosvskaya, global business development director at Axxon, said the company offered modular IP video applications that were competitively priced because of their Russian origins.

“The market is growing about 35 per cent a year globally by volume,” she said. “We are going to support local systems integrators from our London office.”

New partner programme Axxon&Friends aims to attract security installers, network or systems integrators, specifiers, consultants and other vendors, with an eye to analogue-IP hybrid projects.

Benefits include one-day foundation training from mid-February, three days of in-depth training and certification on its Intellect enterprise offering, partner portal, and social events.

“You need to buy a demo kit, and training is included,” said Ostrosvskaya.

Alastair Hayfield, security research manager at IMS Research, said it believed the six-year-old vendor was the largest maker of open video management system software in EMEA.

“This owes a lot to the company’s success in its home market of Russia,” he said.
According to IMS the global IP video surveillance management software market will grow $900m (£541m) by 2013.

Axxon licences support 250,000 video channels each year. Its software is used in large centralised video monitoring systems, including SafeCity Moscow ­ which incorporates some 150,000 cameras.

The company has 250 staff across 16 countries. It trades as ITV across Russia and the Commonwealth of Independent States and Axxon everywhere else.

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